Go-to-market strategy
We help software, fintech and financial services companies decide where to compete, how to price and how to build pipeline that holds up in the forecast. Then we stay until the system runs without us.
Qualified pipeline by quarter
Illustrative3.2×
Pipeline created in the four quarters after a diagnostic, against the four before it
Plan
Diagnostic
Q1
Q2
Q3
Q4
Q5
Q6
Q7
Q8
Illustrative. Indexed to the strongest quarter.
01 — Results
Every engagement is scoped to move a metric your board already tracks. These are the four we report on most.
3.2×
Qualified pipeline created in the four quarters after a diagnostic
Illustrative
27%
Higher win rate in the segment we prioritized
Illustrative
9 mo
CAC payback, down from 14 months
↓ 5 mo
Illustrative
±5%
Forecast variance at quarter close, from ±22%
Illustrative
02 — Point of view
Teams add channels, headcount and tools when the constraint sits upstream: the wrong segment, a price that stalls deals, a forecast nobody trusts. We find the constraint first, then fund the fix.
How we scope a diagnostic →Ref
What you see
What is usually behind it
01
Pipeline is up, bookings are flat
Segment fit and qualification. Volume is coming from accounts that rarely close.
02
Deals stall at procurement
Pricing and packaging. The offer does not match how the buyer approves spend.
03
CAC rises every quarter
Channel mix and targeting. Spend follows last year's plan, not this year's best segment.
04
The forecast misses by 20% or more
Stage definitions and coverage math. Every rep reads the pipeline differently.
03 — Services
Start with the diagnostic, or go straight to the constraint you already know. Every service runs on the same operating model, so the work compounds.
01
A fixed-scope read of your funnel, segments, pricing and forecast. You get the constraint, the evidence and a plan.
How we scope a diagnostic →
02
Where to compete and what to say: the segments where you win and pay back fastest, and the messaging that makes those buyers choose you.
See how we sharpen positioning →
03
Packages that match how your buyers approve spend, and a price your team can hold through procurement.
See our pricing work →
04
Paid, outbound and partner motions built to a pipeline target, with conversion testing on every stage, then scaled once the numbers hold.
See how we build pipeline →
04 — Industries
Long cycles, technical buyers and real scrutiny on every dollar of spend. We work where those three meet.
Product-led, sales-led or both. We design the segments, packages and pipeline programs that let a growing team sell without guesswork.
Software and SaaS →What we work on
01
Product-led to sales-assist conversion
02
Mid-market and enterprise segment design
03
Seat, usage and platform pricing
05 — Approach
Every engagement runs the same four phases. Each one ends in a decision you can act on, not a deck.
01
Weeks 1–3
Find the constraint in your funnel, segments, pricing and forecast, with the evidence behind it.
02
Weeks 4–8
Choose the segments, packages and pipeline targets that remove it, and agree how we will measure them.
03
Weeks 9–20
Run the programs alongside your team, reported weekly against plan.
04
Ongoing
Hand over a system your team runs, then tune it quarter by quarter.
Next step
A diagnostic takes three weeks and ends with a plan you can act on, whether or not we do the work.
